Nanowerk reports that the Russian Corporation of Nanotechnologies has launched the RUSNANO brand. It is not so common for a business-to-business enterprise in a high-tech sector such as nanotechnology to adopt such a positive and high-profile branding strategy; in this instance the branding work was put out to tender rather than being conceived in-house. According to Nanowerk,

 "... Using the three primary colors that can be endlessly combined – representing science, business and society – it communicates the infinite possibilities of nanotechnology, and of RUSNANO, in Russia and the world.

Creative mixture of interacting elements, representation of excitement and energy are in balance with strong typography of RUSNANO; this type is officially allowed for use together with the corporate name approved by law (Russian Corporation of Nanotechnologies, RCNT). Short and simple name RUSNANO lends stability and validity to the logo; it indicates the Russian origin of the Corporation and its main activity, being expressive and convenient for use in international practice".

The branding and design concepts were created by the Swedish agency Differ.